As people are emerging from months of lockdown, some retail prognosticators announce a speedy return to business. Amid the depressing times of the low economy, restrictions, and everything shut, fashion retailers are trying to trap buyers with retail therapy. Likewise, our 3d product design software delights your customers by offering them the customization solutions to design their apparel, footwear, or any of the fashion/luxury product. The tool’s easy to use interface makes it possible for buyers to create their fashion sense and trends seamlessly.
Product Configurator Software Paves a Success Path for Brands
Though shops are reopening the enforced social distancing, the hand sanitizing stations and ugly arrows herding people like cattle around the shopping aisles is discouraging. Besides, some brands fear that consumers will tentatively return to spending, with a heightened sense of caution post the unlock. While news coverage showed endless queues outside high street stalwarts Zara, Primark, and JD Sports last week as shops reopened, even accounting for initial novelty, footfall figures were still down by one-third year to date.
The facts mentioned above go to show a drastic change in shopping behavior as they seek various other aspects of shopping. If you are wondering how these transformed purchasing patterns influence your business, we will help you capitalize on the market trends through this blog.
Let’s first understand the fundamental ways consumers will shop after lockdown:
From Global to Local
The local artisans had suffered a significant loss during the first couple of months, but after some time, people started showing faith in their business and buying from them. The travel restrictions proved to be another driving factor in the growth of local manufacturers and retailers as people were forced to shop locally more. And while the assumption may be that once travel is deemed safe, and the trains and buses are running at full capacity, consumers will be tempted further afield, the opposite is exact. A recent survey by Deloitte showed that 57 percent of consumers are now more likely to buy from brands that produce locally than before the pandemic.
When the local communities have already formed a strong bond with buyers, the high-end brands trying to break the relationship will only prove to be futile to them. Rather than focusing on the negative side, the fashion brands must try to win over buyers by bringing in the local businesses and workers in their company. The market giants can provide a platform for SMEs to get the best in the world, that is, supporting local business and re-establishing customers’ faith.
Our 3d product configurator will act as a bridge between buyers, retailers, and SMEs. When brands implement our tool on their website, it will allow them to put up the work of local artisans, which buyers can look upon for reference to design their fashion or luxury products.
Get Over Lip Service
During the challenging time, brands and retailers faced intense scrutiny from consumers. Most of the Gen Z consumers believe that stakeholders were involved in lip service, and they would buy products from companies that more socially engaged and offer positive responses to the problems faced by other peoples. Brands that put profit over people and showed a disregard for their employees’ health will suffer for their oversight. While those brands that responded positively, helping their staff and communities, and demonstrating impactful action will emerge better off. The Deloitte study further highlights that 62% of consumers say they are more likely to spend their money with brands they perceive to have acted responsibly.
As consumers can becoming more aware and brands are trying to implement transparency, acute sensibility from the company’s end will characterize future consumers. IF you also want your buyers to value you, then quickly do away with vague, ambiguous, or exclusionary messaging as people expect more accountability and responsiveness from market giants.
Digitization is not an Option
As many brands have gained new digital-only audiences during the lockdown, a practical digital-first approach is being looked at as a future resilience system. A survey commissioned by international e-commerce solution provider Doodle states that digital e-commerce experience, consumers consider returns as equally significant as delivery and payment. Many feel that retailers’ returns process for previously purchased items could be improved.
Across the fashion business, progressive leaders consider more effective ways to connect more directly with digital natives. Inditex founder, Amancio Ortega, has announced a plan to spend 1 billion Euros on its online offering by 2022, shuttering 1,200 of its stores around the world at the same time.
Conclusion-
From the above facts and statements, one thing is clear that in the future, customers will be loyal to brands that are transparent, value roots, and offer a digital platform. Understandably, complying with all three steps would be tough for brands, but if they want to re-establish themselves in the market, then they have to take baby steps. The product customization by iDesigniBuy will fashion brands to take all the necessary steps. We can offer a perfect extension for your business with a diverse and creative suite of product configurator software offering customized product designing while letting you decide to make your customers build their own products as per their choices.